Feb
Only the Lonely . . .
Ahead of Lonely Hearts AW12 collection 'Welcome to the Real World' delivering into stores (arriving 13th Feb onwards!!!) we caught up for 5 minutes with the beautiful Keya Matthews.
What is your job/what does it involve?
I do the PR and Sales for Lonely Hearts and Lonely in New Zealand, I do things like co ordinate our press, organize events, and look after all our stockists. And I get to be surrounded by pretty clothes and lingerie all day!
What are you most looking forward to in 2012?
Later this month Helene (Lonely Hearts designer) and I are travelling to New York and London for a sales trip. I'm very excited as I've never been to NYC before, and we have meetings lined up with some really exciting and inspiring stylists and buyers. I can't wait for the galleries, musems, food, shopping, beautiful architecture and history.
Any 2012 self shopping resolutions (ie. rules for yo'self)?
Not really and resolitions, but I'm definately going to treat myself to a shiny new pair of shoes from Opening Ceremony in NYC later this month!
What are your picks from the new Lonely Hearts collection 'Welcome to the Real World'?
The striped sweater and shorts, worn together of course. We've done a pair of paneled leather pants which I know I will wear to death, especially with one of the beautiful silk shirts. I also love our custom printed floral corduroy, and thig big wool coats are amazing
(this was all said of course in Keya's cute-as-kittens English accent).
We will keep you posted as this collection hits the stores.






























