In your area since 2000

Founded in 2000, Area 51 is one of New Zealand's leading premium streetwear stores, with locally owned stores in both Wellington and Auckland.

Dedicated to our careful curation of both local and international brands, Area 51 is your destination for all things desired, classic, attainable and progressive.

Learn more

New Arrivals

Shop All
Sweatshirt Patch Crew - Natural Beige 9180
Display Image

New Arrival

Stone Island

Sweatshirt Patch Crew - Natural Beige 9180

$625.00

MLXLXXLXXXL
Sweatshirt Ghost Patch Quarter Snap - Beige 9080
Display Image

New Arrival

Stone Island

Sweatshirt Ghost Patch Quarter Snap - Beige 9080

$790.00

MLXLXXLXXXL
Jacket Patch Camo Print Zip Through - Natural Beige 9180
Display Image

New Arrival

Stone Island

Jacket Patch Camo Print Zip Through - Natural Beige 9180

$1,390.00

MLXL
Bermuda Patch Camo Print Shorts - Natural Beige 9180

New Arrival

Stone Island

Bermuda Patch Camo Print Shorts - Natural Beige 9180

$595.00

303132333436
Sweatshirt Patch Crew - Natural Beige 9180
Display Image

New Arrival

Stone Island

Sweatshirt Patch Crew - Natural Beige 9180

$625.00

MLXLXXLXXXL
Sweatshirt Ghost Patch Quarter Snap - Beige 9080
Display Image

New Arrival

Stone Island

Sweatshirt Ghost Patch Quarter Snap - Beige 9080

$790.00

MLXLXXLXXXL
Jacket Patch Camo Print Zip Through - Natural Beige 9180
Display Image

New Arrival

Stone Island

Jacket Patch Camo Print Zip Through - Natural Beige 9180

$1,390.00

MLXL
Bermuda Patch Camo Print Shorts - Natural Beige 9180

New Arrival

Stone Island

Bermuda Patch Camo Print Shorts - Natural Beige 9180

$595.00

303132333436

Spring/Summer 2024

At Norse Projects, innovation is constant as they strive to create solutions for everyday needs. This season, they introduce styles that move with you, complementing their existing range effortlessly with distinctive details like speckled yarn, allover prints, wave dye nylon, and cable knit patterns.

Shop Now

Norse Projects

Norse Projects based in Copenhagen, Denmark, designs and develops seasonal collections of menswear, blending influences from streetwear and classical work wear with high-end fashion.

Shop All
Display Image
Korso Travel Light Harrington Jacket - Black
Display Image

New Arrival

Norse Projects

Korso Travel Light Harrington Jacket - Black

$675.00

SMLXL
Gore-Tex Infinium Bomber Gilet - Dark Navy
Display Image

New Arrival

Norse Projects

Gore-Tex Infinium Bomber Gilet - Dark Navy

$675.00

SMLXL

Brie Leon

Brie Leon make accessories to be worn and treasured as a companion and memory. It’s jewellery and bags for business, pleasure and everything in between. Less trendy, more timeless. A lifelong love for found vintage pieces and shiny, treasured heirlooms. Brie Leon takes personal collections and design them into yours - thoughtfully, slowly, considerately.
Shop All
Brie Leon
Everyday Mini Baguette Bag - Dark Plum
Display Image

New Arrival

Brie Leon

Everyday Mini Baguette Bag - Dark Plum

$300.00
Holiday Bag - Dark Denim
Display Image

New Arrival

Brie Leon

Holiday Bag - Dark Denim

$275.00
Alma Bag Mini - Chocolate Nappa
Display Image

New Arrival

Brie Leon

Alma Bag Mini - Chocolate Nappa

$160.00
Alma Bag Mini - Khaki Nappa
Display Image

New Arrival

Brie Leon

Alma Bag Mini - Khaki Nappa

$160.00
Everyday Mini Baguette Bag - Dark Plum
Display Image

New Arrival

Brie Leon

Everyday Mini Baguette Bag - Dark Plum

$300.00
Holiday Bag - Dark Denim
Display Image

New Arrival

Brie Leon

Holiday Bag - Dark Denim

$275.00
Alma Bag Mini - Chocolate Nappa
Display Image

New Arrival

Brie Leon

Alma Bag Mini - Chocolate Nappa

$160.00
Alma Bag Mini - Khaki Nappa
Display Image

New Arrival

Brie Leon

Alma Bag Mini - Khaki Nappa

$160.00
Display Image

The Latest from A.P.C.

While A.P.C. is renowned for its raw denim, the brand now offers a complete collection of men's and women's clothing and accessories that embodies a simple, casual elegance.

Shop Now
Display Image

New Porter Yoshida & Co

Porter Yoshida & Co’s mastery of bag manufacturing dates all the way back to 1935. Almost a century later, their bags have a well-deserved cult following.

Shop Now
Display Image

Autumn in Marle

Founded and designed by Juliet Souter, each collection combines feminine, thoughtful and low-impact designs which effortlessly imbue a sense of refined ease.

Shop Now

Display Image

The Latest from A.P.C.

While A.P.C. is renowned for its raw denim, the brand now offers a complete collection of men's and women's clothing and accessories that embodies a simple, casual elegance.

Shop Now
Display Image

New Porter Yoshida & Co

Porter Yoshida & Co’s mastery of bag manufacturing dates all the way back to 1935. Almost a century later, their bags have a well-deserved cult following.

Shop Now
Display Image

Autumn in Marle

Founded and designed by Juliet Souter, each collection combines feminine, thoughtful and low-impact designs which effortlessly imbue a sense of refined ease.

Shop Now

NIKE

The Nike Air Max Dn marks a new generation in the footwear cushioning revolution that Nike began more than three decades ago, arriving with a reimagined platform for self-expression — and what it feels like to walk on Air.

Shop Now

Brands