Area 51

Japanese fashion label South2 West8, which takes its moniker from the street corners of its Sapporo flagship store, has long directed its sartorial lens toward the age-old method of fly-fishing, “Tenkara.” Untethered by tradition, the imprint has concocted a modern wardrobe inspired by the technique’s waders and rods, offering a ready-to-wear lineup that explores the duality of function and design.

ROA is an Italian shoe and apparel brand founded in 2015. Explicitly referencing the latest innovations from the world of technical outdoors-wear, ROA employs crossover, experimental techniques to shape a product that reflects a hybrid attitude towards the landscapes. ROA takes the sportswear attitude and applies it to outdoors footwear. The brand exalts the values of functionality through the use of avant-garde materials and construction techniques of performance derivation.