In Your Area Since 2000

Founded in 2000, Area 51 has grown into one of New Zealand's leading premium streetwear stores. Locally owned with stores in both Wellington and Auckland, as well as our online store, Area 51 strives to spotlight a carefully curated selection of both local and international fashion and streetwear brands.

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At Area 51 our focus has always been to showcase the best brands in a well curated, architectural space. To this day, our motivation has always been to evoke emotion, and to provide the best product and experience possible for our customers.

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